It is no secret that the best way people know how businesses exist is to make their brand visible online. This is no different for law firms, specifically for Personal Injury lawyers, especially when most clients may be frantically scrolling down Google search engines for immediate assistance. If you want to be the go-to law firm for these desperate potential clients, then you have to stay ahead of your competitors.
Most times, contrary to the traditional trends, achieving that top ranking is not about how long you are in practice or even how accessible your office is anymore. Though these things still hold some value for the potential client’s final choice, the main deciding factor now lies in whether or not your name appears on the first page of the top search engines online.
That is where SEO, or Search Engine Optimization, comes into the game. Looking for the best search engine marketing company is challenging as it is. Adding the complicated technicalities of the legal field is a whole other level.
The best SEO companies in the field are the ones who know how to market your brand using valuable and relevant content to build trust and credibility with your potential clients. Here is a narrowed-down list of the top five SEO agencies to help you with your search and save you precious time.
Chicago SEO Scholar
This top CEO company tackles only a few industries to give focused service to their clients. Their track record and more than ten years of experience optimizing websites have equipped them to serve their clients, PI Lawyers, to get them where they need to be online. They have perfected the most effective lead generation strategy called a Service Qualified Lead (SQL), where potential clients fill out a form indicating their intention to start a discovery conversation with the firm.
Chicago SEO Scholar is also very well-versed with local SEO, ensuring you appear to the market who will have the highest possibility of availing your legal services. This agency employs progressive strategies that also cater to those who are still hesitant to embrace the digital scene. They are open to face-to-face consultations, at their brick-and-mortar office below:
Chicago SEO Scholar
55 E Monroe St Suite 3800 Chicago, IL 60603
This company is a full-service digital marketing company fully specialized in lawyers. They cater to all law firms in any type of practice area, including personal injury, big and small. From designing websites optimized for SEO standards to managing your online ads in googling through pay-per-click campaigns, they fully take over your marketing initiatives, giving you back the time you can spend on more profitable ventures.
Elite Legal Marketing
Another one-stop digital agency is Elite Legal Marketing, which provides services with noncompetition. They spread their services and only work with one law firm with offices servicing the same areas. They value transparency in their progress report, letting you know of every strategy and milestone they accomplish in every step. Like many one-stop-shop agencies, they provide web design services and pay-per-click marketing. Still, their competitive advantage lies in their local service ads, where they have their clients interacting with the local potential clients.
Of course, you will need to be careful with advertising. Even when you know the law from top to bottom, sometimes you may get too overzealous with your venture, and you might miss things that may be obscure. You can refer to these cases of lawyer advertising and let them guide you on your advertising decisions: https://www.law.cornell.edu/wex/legal_advertising
The firm is an all-stop shop for law firms, with Personal Injury just one of its branches. They understand the urgency of obtaining clients as they are very competitive in the personal injury practice since they are only needed on rare occasions in a person’s life – well, ideally. They focus on increasing organic traffic to your website, so you only spend your time on quality leads and do not waste any billable hours.
Majux is an internet marketing firm whose primary focus in legal practice is personal injury and criminal defense. They take time to learn about keywords that are statistically relevant in your area and allow you to earn high-value backlinks through articles that the agency will write for you, linking them to reputable websites. They help you outrank your competitors by being equipped with tools to analyze your competitor’s activities and build a practical SEO roadmap to bridge the gap they didn’t know existed.
The cost that comes from availing these services is nothing compared to the benefits you will gain from getting to be on top of the game. Personal Injury is considered the most lucrative way to start a legal practice. Not only for the reason that 90 to 95% do not make it to trial but also because it promises more revenue, with winning cases valued at 25% to 40% of the award. Last year, the market size of personal injury lawyers increased by 1.7%, with a valuable amount of $57.7bn.
Need more motivation to capitalize on the services of SEO agencies? Find more statistics about personal injury law from this website.
Of course, even with the promise of a guaranteed return on your investment, there are several factors that you will need to keep in mind during your deliberation. Discernment is a natural skill for lawyers, and you must put it to beneficial use when scrutinizing your potential candidates. Many of the points you will need to ask from them during your discovery call are their proven industry experience, communication methods, and willingness to customize to address your unique needs.
When you have narrowed the list even more based on your satisfaction with their responses, you must decide how much you are willing to stretch your budget to affirm if you have enough resources to afford their pricing. Ultimately, the decision comes down to their capability and your ability to afford such services. You will know you have found the right marketing partner when your legal practice has started to grow and flourish without too many compromises on your part.