Ecommerce blog is a powerful tool for driving sales and customer loyalty, but they’re not easy to master. If you want to manage an ecommerce blog that connects with your customers and delivers results, you need to do it right—which means knowing how to write compelling content on a regular basis, optimize it for search engines, and drive traffic back to your website.
What is an ecommerce blog?
An ecommerce blog is a blog that sells products. You can also use it to sell services, but we’ll get into that later. The point is that an ecommerce blog is not just another place where you can talk about the latest trends or share your thoughts on life in general–it’s also a way for you to sell things directly from within the platform of your website without having to create a separate storefront elsewhere.
An ecommerce blog allows readers and potential customers alike access to information about your business and products without having them leave their current page (or even open another browser tab). This makes it easier for people who are interested in what you have available–whether they’re looking at something specific or just browsing around–and gives them access through one simple channel: reading articles from their favorite websites!
Why do you need an ecommerce blog?
An ecommerce blog is a powerful tool for building your brand, providing value to your customers, and driving traffic to your website. It can also help increase sales by creating an environment where people want to buy from you.
An ecommerce blog allows customers who are already interested in what you’re selling a chance to learn more about it through content that they find interesting or useful (and thus worth sharing). Suppose they think highly enough of this content and share it with others who might be interested in buying whatever it was that made them so happy. In that case, those new potential customers will see how much fun everyone else has been having with what looks like an awesome product! They’ll want some too!
How often should you post on your ecommerce blog?
The frequency of your posts depends on your industry, but you should post at least once a week. If you’re in an industry where people are constantly looking for new information (like fashion), then posting daily is ideal. However, if your audience isn’t as engaged (like banking), then once or twice a month might be enough.
The best way to decide how often to post is by testing different frequencies with an A/B test and seeing what works best for your audience!
How do you get traffic to your ecommerce blog?
To get traffic to your ecommerce blog, you should use a variety of sources. A good mix of content is important: you want to ensure that people return for more than one reason.
- Social media – Sharing and engaging with other bloggers in your niche can help drive traffic to your site by introducing it to their networks and providing valuable feedback on what they like or don’t like about what you’re doing.
- Search engine optimization (SEO) – Optimizing the titles and descriptions of each post with relevant keywords will help Google understand what kind of content it’s looking at so they can better rank you appropriately in search results pages like Google News or Google Images when someone searches those terms!
- Email marketing – Email blasts can be effective tools for driving sales because they allow businesses to communicate directly with customers who have already shown interest in their products/services through previous purchases or subscriptions. However, these messages must always include an unsubscribe link so people do not feel overwhelmed by unwanted communications from companies trying desperately
How do you monetize an ecommerce blog?
Monetizing an ecommerce blog is a more complicated process than simply running ads. The first thing to consider is whether you want to make money by selling products or by earning commissions from affiliate links.
- Advertising: This can be done in one of two ways: Google AdSense or other ad networks like Mediavine (which focuses on blogs). You’ll get paid based on the number of page views and impressions that your site receives. The downside is that this revenue stream isn’t very predictable–the exact amount will depend on how many visitors come through each month, which isn’t always easy to predict ahead of time.
- Affiliate Marketing: In this case, you receive a commission from sales made through links that direct customers back over to your eCommerce store’s website after they’ve clicked through from one of yours (for example). It’s important not only for generating revenue but also for building trust among readers who are interested in buying something online–they’ll know exactly where they’re going when they click those links!
Make it easy to find
The first thing you should do to make your blog easy to find is to create a clear navigation bar. The navigation bar should include the most important pages of your blog, such as “About,” “Contact” and “About us.” You can also add other relevant pages to readers and may help them navigate your site.
Next, make sure that you use keywords in both titles of posts and meta descriptions (the text under each post title). This will help increase traffic from search engines like Google or Bing when users type in those keywords while searching for information on specific topics related to what they want from an ecommerce business like yours!
To optimize even further: use plugins like Yoast SEO which allows users who have experience with managing websites/blogs before but don’t know much about SEO techniques yet – it makes things easier by giving suggestions based on what data has already been entered into the fields provided by default when creating new pages/posts etcetera. Hence, there’s no need to worry about messing up anything else aside from simply adding content normally as usual and then editing later once done writing something new…
Be sure it reflects your brand personality
You should also consider what your brand personality is. What does it mean to be “you,” and how do you want people to perceive that?
Your blog should reflect this in both content and design. Your writing style, tone of voice, and even the way that you talk about yourself can all affect how customers perceive their experience with your business.
For example: if I’m looking at an ecommerce site that sells hand-knitted sweaters (and I am), I’m probably expecting a very specific type of writing–something artsy and whimsical with lots of references to knitting needles, woolen yarns, and other related topics. If instead, they use more casual language like “I made this sweater myself,” it feels off-brand for me as a customer; it’s not what I’m expecting from them based on their other materials or website copy
If you have a blog, sharing your posts on social media is a good idea. This is where most people are spending their time these days, so you can reach them here and get them excited about what you’re doing! Make sure that when sharing content from other blogs or websites, include a link back in the post–this will help with SEO (Search Engine Optimization) and show Google that this article has value!
If someone engages with one of my tweets or retweets something I’ve shared, I always try to reply back so they feel appreciated as well as give them some advice based on my own experience in running an ecommerce business online. Sharing other people’s content helps build relationships within the community while also providing value for everyone involved; this makes both parties happy because now there’s more exposure for both sides while still ensuring quality over quantity which means fewer spammy posts floating around out there without substance behind them.
Use a content calendar
Content calendars are a great way to stay organized and ensure that you’re publishing quality content on a regular basis. A content calendar is a document that outlines when you plan on publishing individual blog posts, how long they should be, and what type of information they’ll contain (e.g., an overview of ecommerce trends).
By creating an editorial schedule in advance, you’ll be able to better plan out your blog’s tone, structure, and overall direction over time–and it can help prevent writer’s block by giving writers something concrete to work off when writing new pieces for the site.
If this sounds like something worth doing for your business’ marketing strategy, then here are some tips for setting up an editorial calendar:
Outsource if you need to
Outsourcing may be the best option for your blog if you are a small business. There are many good freelancers out there, and they can do anything from writing to editing to design work. This is especially useful if you do not have the time or skillset necessary to create the content yourself. Before hiring someone, though make sure that they have experience with ecommerce websites as well as blogs so that their writing style matches yours and their content will resonate with readers who shop online regularly.
DesignRush offers an eCommerce agency listing on this page, so be sure to check it out if you need any help!
We hope this article has given you some ideas for making your ecommerce blog more effective. Remember that the key to success is consistency and dedication. If you want people to read your blog, you need to post regularly, promote it on social media and ensure it reflects your brand personality.